Frostbite 2021
Frostbite 2021
Role
Visual Design
Print Design
Marketing Strategies
Role
Visual Design
Print Design
Marketing Strategies
Role
Visual Design
Print Design
Marketing Strategies
Date
2021
Date
2021
Date
2021
Project Type
Online Advertisement
Project Type
Online Advertisement
Project Type
Online Advertisement
Client
Hamilton Fringe
Client
Hamilton Fringe
Client
Hamilton Fringe
Team
Hamzah Akbar
Brandon Braithwaite
Gareth Ng
Team
Hamzah Akbar
Brandon Braithwaite
Gareth Ng
Team
Hamzah Akbar
Brandon Braithwaite
Gareth Ng
A winter performing art festival.
Overview
Frostbite is an annual theater festival held in Hamilton, partnering with local talents to showcase a variety of performances. The festival aims to nurture local talent and spread festive cheer throughout the city. Each year, the festival features a unique theme.
Overview
Frostbite is an annual theater festival held in Hamilton, partnering with local talents to showcase a variety of performances. The festival aims to nurture local talent and spread festive cheer throughout the city. Each year, the festival features a unique theme.
Overview
Frostbite is an annual theater festival held in Hamilton, partnering with local talents to showcase a variety of performances. The festival aims to nurture local talent and spread festive cheer throughout the city. Each year, the festival features a unique theme.
Challenge
Unlike last year’s Frostbite, this year’s shows are entirely online due to stricter pandemic regulations. This shift has required us to adapt our strategy compared to previous years, but it also opens up new opportunities to showcase performances.
Challenge
Unlike last year’s Frostbite, this year’s shows are entirely online due to stricter pandemic regulations. This shift has required us to adapt our strategy compared to previous years, but it also opens up new opportunities to showcase performances.
Challenge
Unlike last year’s Frostbite, this year’s shows are entirely online due to stricter pandemic regulations. This shift has required us to adapt our strategy compared to previous years, but it also opens up new opportunities to showcase performances.
Approach
This year’s design focuses on the performers, featuring neon colors and rings inspired by Instagram’s story highlight circles. Given that the event is entirely digital, it was crucial to create a strong connection to the digital world. The Instagram story concept helps bridge the audience to the event, making the experience more engaging and relatable.
Approach
This year’s design focuses on the performers, featuring neon colors and rings inspired by Instagram’s story highlight circles. Given that the event is entirely digital, it was crucial to create a strong connection to the digital world. The Instagram story concept helps bridge the audience to the event, making the experience more engaging and relatable.
Approach
This year’s design focuses on the performers, featuring neon colors and rings inspired by Instagram’s story highlight circles. Given that the event is entirely digital, it was crucial to create a strong connection to the digital world. The Instagram story concept helps bridge the audience to the event, making the experience more engaging and relatable.
Program
This year's program is still similar to the previous year, with the addition of more digital related contents to keep the audience in touch with event. Combining the retro and modern vibe. We added neon themes throughout the program.
Program
This year's program is still similar to the previous year, with the addition of more digital related contents to keep the audience in touch with event. Combining the retro and modern vibe. We added neon themes throughout the program.
Program
This year's program is still similar to the previous year, with the addition of more digital related contents to keep the audience in touch with event. Combining the retro and modern vibe. We added neon themes throughout the program.
Marketing
We made several tweaks to the key art to be adapted into ads, poster, and web banners. Such as the local promotion called Hamilton Winterfest and the social media; Facebook and Twitter.
Marketing
We made several tweaks to the key art to be adapted into ads, poster, and web banners. Such as the local promotion called Hamilton Winterfest and the social media; Facebook and Twitter.
Marketing
We made several tweaks to the key art to be adapted into ads, poster, and web banners. Such as the local promotion called Hamilton Winterfest and the social media; Facebook and Twitter.
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