Zentea
Zentea
Role
Brand Design
Packaging Design
3D Prototype
Game Design
Role
Brand Design
Packaging Design
3D Prototype
Game Design
Role
Brand Design
Packaging Design
3D Prototype
Game Design
Date
2022 (Refresh)
Date
2022 (Refresh)
Date
2022 (Refresh)
Project Type
Integrated marketing Campaign
Project Type
Integrated marketing Campaign
Project Type
Integrated marketing Campaign
Team
Hamzah Akbar
Brandon Braithwaite
Sihan Liu
Gareth Ng
Siddhartha Shastri
Team
Hamzah Akbar
Brandon Braithwaite
Sihan Liu
Gareth Ng
Siddhartha Shastri
Team
Hamzah Akbar
Brandon Braithwaite
Sihan Liu
Gareth Ng
Siddhartha Shastri
A CBD and THC infused concentrated tea pod.
Design Process
Developing an integrated marketing campaign for a new cannabis product. This product, which can be either a consumable or a non-consumable, aims to stand out in the growing cannabis market.
Design Process
Developing an integrated marketing campaign for a new cannabis product. This product, which can be either a consumable or a non-consumable, aims to stand out in the growing cannabis market.
Design Process
Developing an integrated marketing campaign for a new cannabis product. This product, which can be either a consumable or a non-consumable, aims to stand out in the growing cannabis market.
Challenge
Though cannabis-infused products are still relatively new, major brands have already occupied the market. Additionally, many consumers still have reservations about cannabis. Attracting new customers will require an appealing branding and an innovative strategy.
Challenge
Though cannabis-infused products are still relatively new, major brands have already occupied the market. Additionally, many consumers still have reservations about cannabis. Attracting new customers will require an appealing branding and an innovative strategy.
Challenge
Though cannabis-infused products are still relatively new, major brands have already occupied the market. Additionally, many consumers still have reservations about cannabis. Attracting new customers will require an appealing branding and an innovative strategy.
Approach
Through a brief study of individuals under the age of 35, we discovered that many of them viewed tea as a traditional drink that didn't quite align with their fast-paced lifestyles. There is a large untapped market of millennial who lead busy and stressful lives and are searching for natural ways to overcome with life's challenges. This is why we created ZEN TEA – a CBD-infused beverage designed to help consumers find a sense of calm and focus amidst the chaos of modern life.
Approach
Through a brief study of individuals under the age of 35, we discovered that many of them viewed tea as a traditional drink that didn't quite align with their fast-paced lifestyles. There is a large untapped market of millennial who lead busy and stressful lives and are searching for natural ways to overcome with life's challenges. This is why we created ZEN TEA – a CBD-infused beverage designed to help consumers find a sense of calm and focus amidst the chaos of modern life.
Approach
Through a brief study of individuals under the age of 35, we discovered that many of them viewed tea as a traditional drink that didn't quite align with their fast-paced lifestyles. There is a large untapped market of millennial who lead busy and stressful lives and are searching for natural ways to overcome with life's challenges. This is why we created ZEN TEA – a CBD-infused beverage designed to help consumers find a sense of calm and focus amidst the chaos of modern life.
Identity
Our logo design is a fusion of two of our identities. At the top, a leaf captures the essence of our organic tea and cannabis, while below it, the diamond shape symbolizes our tea pods. Together, they form a unique and memorable visual representation of our brand.
Identity
Our logo design is a fusion of two of our identities. At the top, a leaf captures the essence of our organic tea and cannabis, while below it, the diamond shape symbolizes our tea pods. Together, they form a unique and memorable visual representation of our brand.
Identity
Our logo design is a fusion of two of our identities. At the top, a leaf captures the essence of our organic tea and cannabis, while below it, the diamond shape symbolizes our tea pods. Together, they form a unique and memorable visual representation of our brand.
Packaging
The illustrations, inspired by Chinese mythology, feature animals that each represent a unique flavor and effect. When arranged together, the boxes form an octagon shape, a traditional symbol of protection in Chinese culture
Packaging
The illustrations, inspired by Chinese mythology, feature animals that each represent a unique flavor and effect. When arranged together, the boxes form an octagon shape, a traditional symbol of protection in Chinese culture
Packaging
The illustrations, inspired by Chinese mythology, feature animals that each represent a unique flavor and effect. When arranged together, the boxes form an octagon shape, a traditional symbol of protection in Chinese culture
Product Design
The pods are designed with three goals in mind: ease of use, mobility, and reusability. Pressing the button releases the concentrated mixture, and the multi-use pod provides approximately 10 uses. The pod can be refilled from the side port or recycled when empty
Product Design
The pods are designed with three goals in mind: ease of use, mobility, and reusability. Pressing the button releases the concentrated mixture, and the multi-use pod provides approximately 10 uses. The pod can be refilled from the side port or recycled when empty
Product Design
The pods are designed with three goals in mind: ease of use, mobility, and reusability. Pressing the button releases the concentrated mixture, and the multi-use pod provides approximately 10 uses. The pod can be refilled from the side port or recycled when empty
Principle
We are not just selling an awesome tea infused with cannabis; we are selling ourselves and our brand. As an independent small business, we need to be a step above to set ourselves apart from the competition. We need to forge our own identity and be something our customers can buy into. To do so, we believe it is important to build our brand on four strong guiding principles
Principle
We are not just selling an awesome tea infused with cannabis; we are selling ourselves and our brand. As an independent small business, we need to be a step above to set ourselves apart from the competition. We need to forge our own identity and be something our customers can buy into. To do so, we believe it is important to build our brand on four strong guiding principles
Principle
We are not just selling an awesome tea infused with cannabis; we are selling ourselves and our brand. As an independent small business, we need to be a step above to set ourselves apart from the competition. We need to forge our own identity and be something our customers can buy into. To do so, we believe it is important to build our brand on four strong guiding principles
Marketing Strategy
Our bold and contrasting style has helped us create a distinct culture around our product that people can proudly display. To further promote this culture, we offer our line of merch and by using hashtag generationzen. On the day of our product launch, we plan to park our tea truck at Nathan Phillips Square, where we will partner with Philips to offer a one-of-a-kind ZENTEA experience for all guests. This immersive experience will fully capture the essence of Zen, and we are excited to share it with everyone.
Marketing Strategy
Our bold and contrasting style has helped us create a distinct culture around our product that people can proudly display. To further promote this culture, we offer our line of merch and by using hashtag generationzen. On the day of our product launch, we plan to park our tea truck at Nathan Phillips Square, where we will partner with Philips to offer a one-of-a-kind ZENTEA experience for all guests. This immersive experience will fully capture the essence of Zen, and we are excited to share it with everyone.
Marketing Strategy
Our bold and contrasting style has helped us create a distinct culture around our product that people can proudly display. To further promote this culture, we offer our line of merch and by using hashtag generationzen. On the day of our product launch, we plan to park our tea truck at Nathan Phillips Square, where we will partner with Philips to offer a one-of-a-kind ZENTEA experience for all guests. This immersive experience will fully capture the essence of Zen, and we are excited to share it with everyone.
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